OK, let's start.
This is going to be so great, I'm so glad to have you here and I'm thrilled to start doing this, actually.
It's going to be a fun first lecture and it's going to be the introduction.
So I'm going to go through about what the course is about basically.
And what I mean when I say that we should straighten out our concepts is a little bit blurry thing to
say.
Maybe so we'll try to exemplify and make that a little bit more clearer.
So let's start let's start with the Mickey Mouse example.
So imagine if imagine if no one actually used the same terms for any of the things that were managed.
So I might be saying, may you hand me the clock.
They're pointing to whatever I pointed out.
And you say your hair's just long.
So you want you knew basically what I wanted because I kind of pointed to it, but you didn't have the
same term for it.
That's quite common.
Right.
But let's say they would even even have the same understanding of the things.
So the other day after this, I actually said, you have me the two clocks over there pointing to the
first one here and then the second one over there, and then you thinking a little bit.
And then you were saying, you mean the slogan the plug, because for you, slug's could never contain
anything else than coffee.
Right.
So if it doesn't contain coffee, it's not a log.
So the other thing is with our wood, sugar in it is supply.
So here we kind of saw that.
We thought we thought the first day that we actually had the same concept, but just two different terms.
But now it actually turned out we didn't even have the same concept about what we talked about.
I know if you recognize this, but I see this a lot.
And then maybe on top of that, everybody use new terms for things every day without notice just because
they could like.
So the day after this, I came to work and take care a long because I decided that flunkeys the word
used today.
My question then is how long would it take until we start doing disastrous mistakes?
I don't know about you, but I think I see this on an everyday basis in most businesses and common situations
that I'm part of, and it's a big problem.
And it's all about concerts.
They are building blocks.
So Concepts three theoretically are the constituents of thoughts.
They are the Lego bricks by which we are building up our thoughts in our minds.
So they are to come the smallest bits and pieces that you put together to create thoughts, not only
concepts, but they are a major part.
They are the prerequisites for knowledge in that way.
Of course, you need them to be able to even have knowledge.
And Immanuel Kant is saying this very clearly.
So he's saying that intuitions and concepts constitutes the elements of our knowledge, so that needin
concepts without an intuition in some way corresponding to them, nor intuition without concepts can
yield knowledge.
So those two phenomena are intuitions and concepts, and we need them both to be able to even have knowledge.
I think that's correct.
The third thing is that their nature is very elusive to grasp for us and what I mean with that.
So since we are thinking, using them, thinking about them could be a little bit hard.
And I think Victor Stein is pointing that out quite good in this quote, he says that nothing is more
important than the formation of fictional concepts which teach us at last to understand our own.
So what he says here, that it might be actually easier for us to construct fictional concepts because
they are so clearly constructions for us.
So then we would have an easier way of actually looking upon or other types of concepts.
And also, they are very deeply rooted in us all often, so most concerns that we have are so deeply
rooted, so we don't even think about them.
And a quote that could illustrate that from Barbara Jordan, American politician.
And this is for a specific concept about governing.
But I think it's a good quote that can be used generically about concepts, how they are rooted in us.
So our concept of governing is derived from our review of people.
It is a concept deeply rooted in a set of beliefs firmly etched in the national conscience of us all.
So here she's pointing, pointing this out very clearly that concepts are more or less part of the whole
society.
And we have sometimes very hard time to actually try to differentiate the concepts from the real world.
And yet again, they are human constructs.
And Abdul-Karim Shahtoosh is also pointing more or less the same point out here.
Again, we coin concepts and we use them to analyze and explain nature and society.
But we seem to forget Midway that these concepts are our own constructs and start equating them with
reality.
So there is a process here where we are conceptualizing the world, but is so natural for us to do it
that we are kind of starting equating the concepts with the real world.
And there's many people that have said many smart things about this, and I'll take just the last quote,
that also points more or less out the same point here.
Again, we construct social reality using them.
So here's Oscar Wilde is saying this society exists only as a mental concept.
In the real world, there are only individuals.
So take a very concrete example about how Concepts operates in our minds.
What do you see in the middle here?
What is this that the arrows pointing at?
I think that most people will say that it's a B, right, so to be OK, my question is then, is it
still a B?
Probably not, right?
So what happened?
We changed the conceptualisation about the same object so that it now appears to us as something completely
different.
And that's very, very interesting and as I said, it's a little bit hard and elusive to grasp how this
functions.
But it's powerful.
Right, so this cause is about concepts and how we can straighten out our concepts about almost anything,
but you would probably use it in many, many business situations.
As I said before, this is one of the most powerful tool that I've been using for my professional 16
years in the business.