WEBVTT 00:09.020 --> 00:10.520 OK, let's start. 00:11.360 --> 00:17.530 This is going to be so great, I'm so glad to have you here and I'm thrilled to start doing this, actually. 00:18.140 --> 00:22.280 It's going to be a fun first lecture and it's going to be the introduction. 00:22.280 --> 00:26.630 So I'm going to go through about what the course is about basically. 00:26.990 --> 00:31.520 And what I mean when I say that we should straighten out our concepts is a little bit blurry thing to 00:31.520 --> 00:31.820 say. 00:31.820 --> 00:36.950 Maybe so we'll try to exemplify and make that a little bit more clearer. 00:37.580 --> 00:41.670 So let's start let's start with the Mickey Mouse example. 00:42.260 --> 00:48.440 So imagine if imagine if no one actually used the same terms for any of the things that were managed. 00:48.920 --> 00:50.990 So I might be saying, may you hand me the clock. 00:50.990 --> 00:53.000 They're pointing to whatever I pointed out. 00:53.000 --> 00:54.160 And you say your hair's just long. 00:54.710 --> 01:00.590 So you want you knew basically what I wanted because I kind of pointed to it, but you didn't have the 01:00.590 --> 01:01.460 same term for it. 01:02.210 --> 01:02.870 That's quite common. 01:02.870 --> 01:03.140 Right. 01:03.440 --> 01:06.620 But let's say they would even even have the same understanding of the things. 01:06.830 --> 01:11.630 So the other day after this, I actually said, you have me the two clocks over there pointing to the 01:11.630 --> 01:17.030 first one here and then the second one over there, and then you thinking a little bit. 01:17.030 --> 01:23.210 And then you were saying, you mean the slogan the plug, because for you, slug's could never contain 01:23.210 --> 01:24.530 anything else than coffee. 01:24.860 --> 01:25.260 Right. 01:25.640 --> 01:28.010 So if it doesn't contain coffee, it's not a log. 01:28.280 --> 01:31.760 So the other thing is with our wood, sugar in it is supply. 01:32.630 --> 01:34.010 So here we kind of saw that. 01:34.250 --> 01:38.810 We thought we thought the first day that we actually had the same concept, but just two different terms. 01:38.810 --> 01:42.760 But now it actually turned out we didn't even have the same concept about what we talked about. 01:43.610 --> 01:46.400 I know if you recognize this, but I see this a lot. 01:47.390 --> 01:53.930 And then maybe on top of that, everybody use new terms for things every day without notice just because 01:53.930 --> 01:55.010 they could like. 01:55.280 --> 02:02.040 So the day after this, I came to work and take care a long because I decided that flunkeys the word 02:02.060 --> 02:02.630 used today. 02:04.070 --> 02:10.340 My question then is how long would it take until we start doing disastrous mistakes? 02:12.170 --> 02:18.500 I don't know about you, but I think I see this on an everyday basis in most businesses and common situations 02:18.500 --> 02:21.410 that I'm part of, and it's a big problem. 02:22.130 --> 02:23.720 And it's all about concerts. 02:24.320 --> 02:25.580 They are building blocks. 02:25.760 --> 02:31.070 So Concepts three theoretically are the constituents of thoughts. 02:31.280 --> 02:34.910 They are the Lego bricks by which we are building up our thoughts in our minds. 02:35.540 --> 02:41.600 So they are to come the smallest bits and pieces that you put together to create thoughts, not only 02:41.600 --> 02:43.370 concepts, but they are a major part. 02:44.930 --> 02:47.510 They are the prerequisites for knowledge in that way. 02:47.930 --> 02:50.330 Of course, you need them to be able to even have knowledge. 02:50.630 --> 02:53.910 And Immanuel Kant is saying this very clearly. 02:54.650 --> 03:01.520 So he's saying that intuitions and concepts constitutes the elements of our knowledge, so that needin 03:01.520 --> 03:07.370 concepts without an intuition in some way corresponding to them, nor intuition without concepts can 03:07.370 --> 03:08.030 yield knowledge. 03:08.210 --> 03:14.390 So those two phenomena are intuitions and concepts, and we need them both to be able to even have knowledge. 03:15.990 --> 03:16.950 I think that's correct. 03:19.110 --> 03:24.850 The third thing is that their nature is very elusive to grasp for us and what I mean with that. 03:25.350 --> 03:32.400 So since we are thinking, using them, thinking about them could be a little bit hard. 03:33.550 --> 03:38.530 And I think Victor Stein is pointing that out quite good in this quote, he says that nothing is more 03:38.530 --> 03:44.680 important than the formation of fictional concepts which teach us at last to understand our own. 03:44.980 --> 03:51.160 So what he says here, that it might be actually easier for us to construct fictional concepts because 03:51.160 --> 03:53.790 they are so clearly constructions for us. 03:53.920 --> 03:59.530 So then we would have an easier way of actually looking upon or other types of concepts. 04:01.210 --> 04:07.750 And also, they are very deeply rooted in us all often, so most concerns that we have are so deeply 04:07.750 --> 04:09.670 rooted, so we don't even think about them. 04:10.750 --> 04:15.490 And a quote that could illustrate that from Barbara Jordan, American politician. 04:17.350 --> 04:20.170 And this is for a specific concept about governing. 04:20.170 --> 04:24.880 But I think it's a good quote that can be used generically about concepts, how they are rooted in us. 04:25.210 --> 04:29.100 So our concept of governing is derived from our review of people. 04:29.440 --> 04:35.450 It is a concept deeply rooted in a set of beliefs firmly etched in the national conscience of us all. 04:35.980 --> 04:42.320 So here she's pointing, pointing this out very clearly that concepts are more or less part of the whole 04:42.340 --> 04:43.300 society. 04:43.330 --> 04:50.680 And we have sometimes very hard time to actually try to differentiate the concepts from the real world. 04:51.100 --> 04:53.560 And yet again, they are human constructs. 04:54.700 --> 04:59.530 And Abdul-Karim Shahtoosh is also pointing more or less the same point out here. 04:59.530 --> 05:05.110 Again, we coin concepts and we use them to analyze and explain nature and society. 05:05.440 --> 05:12.160 But we seem to forget Midway that these concepts are our own constructs and start equating them with 05:12.160 --> 05:12.820 reality. 05:14.520 --> 05:20.460 So there is a process here where we are conceptualizing the world, but is so natural for us to do it 05:20.730 --> 05:24.560 that we are kind of starting equating the concepts with the real world. 05:26.680 --> 05:31.630 And there's many people that have said many smart things about this, and I'll take just the last quote, 05:31.630 --> 05:34.240 that also points more or less out the same point here. 05:34.240 --> 05:37.490 Again, we construct social reality using them. 05:37.990 --> 05:44.200 So here's Oscar Wilde is saying this society exists only as a mental concept. 05:44.200 --> 05:46.930 In the real world, there are only individuals. 05:48.700 --> 05:52.570 So take a very concrete example about how Concepts operates in our minds. 05:55.840 --> 05:57.650 What do you see in the middle here? 05:57.880 --> 06:01.360 What is this that the arrows pointing at? 06:03.910 --> 06:11.740 I think that most people will say that it's a B, right, so to be OK, my question is then, is it 06:11.740 --> 06:12.550 still a B? 06:14.630 --> 06:16.010 Probably not, right? 06:16.250 --> 06:17.010 So what happened? 06:17.240 --> 06:24.110 We changed the conceptualisation about the same object so that it now appears to us as something completely 06:24.110 --> 06:24.580 different. 06:25.810 --> 06:32.590 And that's very, very interesting and as I said, it's a little bit hard and elusive to grasp how this 06:32.590 --> 06:33.130 functions. 06:35.650 --> 06:36.380 But it's powerful. 06:36.410 --> 06:46.300 Right, so this cause is about concepts and how we can straighten out our concepts about almost anything, 06:46.660 --> 06:50.400 but you would probably use it in many, many business situations. 06:50.620 --> 06:57.190 As I said before, this is one of the most powerful tool that I've been using for my professional 16 06:57.190 --> 06:58.030 years in the business.