WEBVTT 00:10.570 --> 00:16.240 Hi and welcome to this first lecture in this lecture, I'm going to show you how researching cognitive 00:16.240 --> 00:22.960 science explains how concept mapping and visualizing our concepts on maps helps us in acquiring knowledge 00:22.960 --> 00:27.160 faster, being better communicators and improving our creative thinking. 00:28.000 --> 00:28.630 Let's go. 00:30.210 --> 00:31.980 But let's start with a simple example. 00:33.290 --> 00:39.620 So let's say that I'm going to teach you about contracts and I have a very strong notion about what 00:39.620 --> 00:44.030 I think is a contract, and I would like to combine that for you and I would like to communicate that 00:44.030 --> 00:44.460 to you. 00:45.290 --> 00:50.780 So if I didn't have any visual tool of doing it, I can be standing here talking about contracts and 00:50.780 --> 00:52.550 the contract contract maybe for an hour. 00:53.300 --> 00:58.640 How could we be sure that we are actually are sharing the same type of conceptualization of our contracts 00:58.650 --> 01:00.980 after I've been tried to teach that to you. 01:02.210 --> 01:06.650 So let's say instead that I just write up, say that we have this concept of a contract. 01:07.910 --> 01:15.020 I say that a contract is regulating the use of a product, one or many products, actually, and a product 01:15.020 --> 01:16.730 could be involved in multiple contracts. 01:17.420 --> 01:17.750 Right. 01:18.020 --> 01:21.510 So already here I have been giving you quite much information. 01:21.650 --> 01:26.980 I've been saying that there are something that are called products and they is not piracy. 01:27.140 --> 01:35.240 Part of a contract and contract is regulating the use of one or several products that I can start saying 01:35.240 --> 01:43.760 that a contract is connected to multiple parties or one or multiple parties, I should say. 01:44.060 --> 01:48.530 And it's in the context of that connection that the parties are getting its role. 01:49.070 --> 01:56.810 So as party in this case could be, for example, a company, a corporation or a person, of course, 01:57.140 --> 01:59.840 and they are not a client piracy. 02:00.110 --> 02:03.800 They are a client in the context of a specific contract. 02:05.440 --> 02:12.850 Because I could have another connection stating that a contract could also have multiple suppliers, 02:12.880 --> 02:17.470 one or multiple suppliers supplying the product to the clients. 02:17.980 --> 02:22.130 And what I've said here is as well that a party could be a supplier. 02:22.210 --> 02:28.900 So one in the same party could actually be a supplier in one contract and a client in another contract 02:28.900 --> 02:29.720 and vice versa. 02:31.930 --> 02:34.780 And then finally, I can also say that contracts could be. 02:35.820 --> 02:41.160 Connected to each other, so you could have subcontracts and mainframe agreements and you do call off 02:41.160 --> 02:43.860 agreements against the mainframe agreements and so on. 02:44.250 --> 02:49.070 So there are multiple contracts that could be connected to each other. 02:50.390 --> 02:57.590 So already here in this very, very small set of graphical elements that I've shown you, I have conveyed 02:57.590 --> 03:03.350 a lot of knowledge and if I use that as a foundation for my communication, then I probably will be 03:03.350 --> 03:08.900 a little bit clearer and hopefully more consistent when I'm trying to teach you this. 03:10.070 --> 03:16.070 So if that was a very simple example about what concept maps are about, my question is that now in 03:16.070 --> 03:19.420 this lecture, why do we think they are intuitive? 03:19.430 --> 03:20.400 I think they are into it. 03:20.420 --> 03:23.930 Maybe you don't do that yet, but I hope you do that after this course. 03:24.350 --> 03:25.670 But many people do think that. 03:26.540 --> 03:27.770 And why is that? 03:28.910 --> 03:31.760 And that actually is based in cognitive research. 03:32.610 --> 03:38.680 So what I'm going to talk about here in this lecture is the kind of the cognitive proof behind this. 03:39.170 --> 03:41.840 So how could we boast knowledge acquisition? 03:42.140 --> 03:45.710 How could we make communication, visual communication much clearer? 03:45.980 --> 03:48.470 And how could we actually improve creative thinking?