WEBVTT 00:10.740 --> 00:18.270 So the brain has three memory systems, the first memory system is called the sensory information storage, 00:18.630 --> 00:24.370 and that actually contains two subsystem, you can say the iconic and the iconic memory. 00:24.960 --> 00:28.230 So here we hold impressions that we got from the real world. 00:28.230 --> 00:34.830 So official impressions and impressions and so on for about half a second before they vanish. 00:34.830 --> 00:40.680 If we don't do anything with them and when we do anything with them, then we start working in our working 00:40.680 --> 00:41.070 memory. 00:41.190 --> 00:46.920 So here is the kind of the c.p.u of the brain, says the central executive power. 00:48.130 --> 00:54.340 Here we can actually process the information, we can start categorizing what we have seen and heard 00:54.730 --> 00:55.330 and felt. 00:57.490 --> 01:00.580 The good thing about it is that is very powerful. 01:00.610 --> 01:03.190 The bad thing about the working memory, that is a little bit limited. 01:03.280 --> 01:06.390 So we can only hold roughly five to nine things. 01:06.400 --> 01:13.060 That's quite a famous research that showed that you can hold seven plus minus two things in your working 01:13.060 --> 01:16.340 memory and you can hold it about ten seconds. 01:16.360 --> 01:21.280 So if the sensory information storage had half a second, they have roughly 10 seconds. 01:21.280 --> 01:28.330 And the working memory, because then we need to use or what we do is that we start using the information 01:28.330 --> 01:29.650 in our long term memory. 01:30.640 --> 01:33.560 And the long term memory actually consists of three subsystems as well. 01:34.090 --> 01:41.200 So first we have the semantic memory and then we have the procedural memory and then we have the episodic 01:41.200 --> 01:43.360 memory, episodic memory. 01:44.330 --> 01:49.550 And here, the memory could be stored for more or less the whole life or at least four years before 01:49.550 --> 01:51.110 it starts actually vanishing. 01:52.790 --> 01:58.340 So I'm now going to talk more about this semantic memory, because that's the the thing that is mostly 01:58.340 --> 02:01.490 connected to do conceptual mapping and conceptual. 02:03.520 --> 02:05.230 Creating concepts of tying up, so to speak. 02:05.560 --> 02:07.410 I'll also touch upon the procedure that.