And the last thing that I would like to touch upon.
So the first one was about noninsured acquisition and how we retrieve and create new knowledge.
The second point here was about visualization.
The last point is about creativity.
So where does creativity come from?
And I would like to start with a quote from Eric Reece.
So Greece is a well-known teacher here, as you to me as well, I think.
And he's written a great book, The Lean Startup, and I'm using it myself and my startups and I think
is great.
So here's a quote from from that book that I stuck on that I think is very good to point out my example
here.
He says, I struggled to explain the practice to new employees, investors and the founders of other
companies.
We lacked a common language for describing them and concrete principles for understanding them.
I began to search outside entrepreneurship for ideas that could help me make sense of my experience.
I found that by applying ideas from lean manufacturing to my own entrepreneurial challenges with a few
tweaks and changes, I had the beginnings of a framework for making sense of them.
And I think this is a very interesting example about creative leaps, creative thinking, because as
has been pointed out, creative thinking is when someone finds entirely new and wonderful, productive
ways to solve an existing problem.
And one prerequisite of this is, of course, very deep knowledge in the domain you're trying to be
creative about.
But that is not enough.
Most of the examples here are Gleiberman example in his written, I think, the standard textbook in
psychology.
So that's maybe why.
But it's a really good one.
If you like to read more about that.
This looks like this psychology.
So what gloveman have said here?
Is that how is the creative process started?
You understand the problem structure that you try to be creative about, and that means to try you start
actually activating Nojin, your existing semantic memory and then the activation, as you said, spread.
So you are spreading the activation of nodes in your knowledge network, in your semantic memory.
And of course, the more knowledge you have and the more connected the knowledge is, the more nodes
will be activated.
Right like this.
And hence, if you have enough activations, if knowledge is richly interconnected, then it's more
likely that you will get a creative leap.
So you will actually connect two dots in this network.
You create two nodes in the knowledge network, which you haven't connected before, or maybe no one
has connected before because maybe you have started having knowledge about completely separated domains
and then you started connected to domains and you see links that no one I've seen before.
So that's a way to explain how creative thinking happens.
And then it's related to what we just said about semantic networks and mutualization.