OK, great.
So now I'm going to talk a little bit about what happens when we are visualizing our thoughts together
in a room, for example, in a workshop.
So later on in this course, we're going to go into detail how you are performing conceptual modeling
workshops.
But now I want to just talk a little bit on on a higher level what is going on related to the philosophical
and cognitive background here.
So take a simple case.
In the simplest case, I have a conceptual apparatus up in my mind and I'm trying to convey that using
language to and I'm saying blah, blah, blah, blah, blah, blah, blah, blah, blah.
That and I can just hope that the conceptualizations you are creating up in your mind are quite equal
to mine.
But in this case they weren't.
So here's a of a case where the knowledge had not been transferred or the information have not induced
the same type of knowledge in your mind that I had in my mind.
But you find them using a visualization technique like concept maps, and I'm good at it, I should
say, so that the concept maps are actually easy to understand to read, then I can actually express
my conceptual apparatus that I have in my mind on the visual map like this.
And then when I speak about it, I can refer to the concept and how they are structured together in
the map.
And then it's much, much easier for the person I'm talking to or trying to communicate with to understand
what I'm saying when I'm saying blah blah blah blah blah blah, blah, blah, blah, blah said.
So it's the likelihood for that knowledge have transfer or that the information that I'm giving them,
having just the same knowledge in their minds is so much bigger.
So that's the simple case.
What is going on when we are communicating using concept maps, however, knowledge, when you go into
a room, when you going into a workshop situation, it's very unlikely that knowledge is homogenic in
the group of people that you're having.
So in most cases, it's very photogenic.
So what I mean with that so let's say that you are the facilitator and you're having this group of six
people.
And we have this simple example of the post and the ad in the ad impressions and so on.
Let's say that one person in the room, they think that the click through rate is a relation between
clicks and ad impressions.
OK, let's say that there is another person in the room thinking the same thing.
However, a second person in the room, they think that the click through rate is actually a relation
between click and unique and impressions, which might be a little bit different.
Right, because they only have one count for each unique person then.
And there is another person thinking that as well.
And then you have a second set of people which think that the clickthrough rate is the relation between
a unique click and a unique ad impression.
So even if a customer, the same customer clicks multiple times, it only counts as one.
And that's a quite common situation that you have.
You're in the same domain.
You're using the same terms, maybe, but you have slightly different semantic knowledge about the net
or what do you believe is the relationship between different concepts?
And then you can use concept mapping to try to visualize this.
So you get everything up, you interview them and using the storytelling techniques that we're going
through later on and you're getting up the ad impressions to clicks the unique impressions, the and
then you're finding out here maybe that you might need another concept that they haven't spoken about,
where we actually identified the unique individual, which is the clicker and which is the one that
I think are impressed.
And then you might find out that you need a new thing here, which is in the individual that is seeing
the ad.
And it's also maybe clicking on the ad.
And you're saying that the individual is the one that have unique impressions and unique clicks related
to ad impressions and clicks.
And the click through rate is a relationship between the unique ad impression, a unique click.
So maybe that's what you that then that is what will click through.
It usually has defined us.
So in this way you see that when you're in the room and you defining this for the person in the room,
you will be so much easier for them to see what went wrong or what actually what the difference between
their propositional content work.
But there is another thing that is very important here when you're sitting in the room, and that is
that usually people in the room have different powers, so to speak.
They have powers to declare things and other people might not have that power.
And that affects the workshop very much.
So, again, we're sitting in this workshop again, and you have one person who might not have the declaration
powers in this specific context.
So that's depending on your context you're sitting in.
So they think that clickthrough rate is between click and Unicode impressions and then they saying that
sort of thing.
That carries the relation between clicks and unique ad impressions.
What they are doing then is that they are giving an assertion.
So they are asserting what they believe.
However, if we had this second person who actually had declaration powers within this context and they
are thinking that clickthrough rate is the relationship between unique clicks and unique ad impressions,
and they are saying that so is the relation between unique clicks and unique ad impressions.
If they are saying that they are not saying an assertion, they are saying a declaration.
So that means that they will change the world because they have the power to do so.
And that's a very important thing.
So think about that.
If you're giving the power to, for example, of precedent and the precedent says something that's a
quite different thing than just a normal person in that state saying something.
So if the normal person in the society is saying it's more, then it's just an assertion.
If the precedent is saying that, then it is war.
So that was the very high level walkthrough of what is going on when we are visualizing concepts.
So let's take a quick summary.
So what have we said?
We're saying that visualizing concepts makes it easier to transfer knowledge.
Visualizing concepts makes it easier to spot knowledge, differences, visualizing concept.
It makes it easier to acquire knowledge.
And it makes it clearer when the one which declarations there are made
and visualizing concept makes it easier to develop complex systems because you need to keep so many
things in your mind.
And they are connected in many, many multiple ways.
And visualizing concepts facilitates creative thinking.
Very good, so let's dive into it then to you that.