WEBVTT 00:10.730 --> 00:11.750 OK, great. 00:13.190 --> 00:18.830 So now I'm going to talk a little bit about what happens when we are visualizing our thoughts together 00:18.980 --> 00:20.730 in a room, for example, in a workshop. 00:21.320 --> 00:26.180 So later on in this course, we're going to go into detail how you are performing conceptual modeling 00:26.180 --> 00:26.660 workshops. 00:26.840 --> 00:34.550 But now I want to just talk a little bit on on a higher level what is going on related to the philosophical 00:34.550 --> 00:35.820 and cognitive background here. 00:37.670 --> 00:39.050 So take a simple case. 00:40.310 --> 00:47.570 In the simplest case, I have a conceptual apparatus up in my mind and I'm trying to convey that using 00:47.570 --> 00:53.770 language to and I'm saying blah, blah, blah, blah, blah, blah, blah, blah, blah. 00:53.820 --> 01:00.950 That and I can just hope that the conceptualizations you are creating up in your mind are quite equal 01:00.950 --> 01:01.430 to mine. 01:01.460 --> 01:02.840 But in this case they weren't. 01:03.620 --> 01:10.610 So here's a of a case where the knowledge had not been transferred or the information have not induced 01:10.610 --> 01:13.730 the same type of knowledge in your mind that I had in my mind. 01:17.720 --> 01:22.970 But you find them using a visualization technique like concept maps, and I'm good at it, I should 01:22.970 --> 01:28.790 say, so that the concept maps are actually easy to understand to read, then I can actually express 01:28.790 --> 01:33.970 my conceptual apparatus that I have in my mind on the visual map like this. 01:34.430 --> 01:39.410 And then when I speak about it, I can refer to the concept and how they are structured together in 01:39.410 --> 01:39.920 the map. 01:40.190 --> 01:47.270 And then it's much, much easier for the person I'm talking to or trying to communicate with to understand 01:47.390 --> 01:51.860 what I'm saying when I'm saying blah blah blah blah blah blah, blah, blah, blah, blah said. 01:52.160 --> 01:58.730 So it's the likelihood for that knowledge have transfer or that the information that I'm giving them, 01:58.940 --> 02:02.900 having just the same knowledge in their minds is so much bigger. 02:04.100 --> 02:05.660 So that's the simple case. 02:05.670 --> 02:12.770 What is going on when we are communicating using concept maps, however, knowledge, when you go into 02:12.770 --> 02:20.540 a room, when you going into a workshop situation, it's very unlikely that knowledge is homogenic in 02:20.540 --> 02:22.580 the group of people that you're having. 02:23.180 --> 02:26.060 So in most cases, it's very photogenic. 02:27.380 --> 02:32.450 So what I mean with that so let's say that you are the facilitator and you're having this group of six 02:32.450 --> 02:32.960 people. 02:33.470 --> 02:37.370 And we have this simple example of the post and the ad in the ad impressions and so on. 02:38.060 --> 02:43.130 Let's say that one person in the room, they think that the click through rate is a relation between 02:43.130 --> 02:44.750 clicks and ad impressions. 02:45.400 --> 02:49.640 OK, let's say that there is another person in the room thinking the same thing. 02:51.240 --> 02:55.760 However, a second person in the room, they think that the click through rate is actually a relation 02:55.760 --> 03:00.320 between click and unique and impressions, which might be a little bit different. 03:00.320 --> 03:04.220 Right, because they only have one count for each unique person then. 03:05.270 --> 03:07.660 And there is another person thinking that as well. 03:07.970 --> 03:13.790 And then you have a second set of people which think that the clickthrough rate is the relation between 03:13.790 --> 03:16.840 a unique click and a unique ad impression. 03:17.300 --> 03:21.440 So even if a customer, the same customer clicks multiple times, it only counts as one. 03:22.910 --> 03:26.450 And that's a quite common situation that you have. 03:27.650 --> 03:29.150 You're in the same domain. 03:29.180 --> 03:35.240 You're using the same terms, maybe, but you have slightly different semantic knowledge about the net 03:35.260 --> 03:40.130 or what do you believe is the relationship between different concepts? 03:41.270 --> 03:44.620 And then you can use concept mapping to try to visualize this. 03:44.630 --> 03:49.130 So you get everything up, you interview them and using the storytelling techniques that we're going 03:49.130 --> 03:56.210 through later on and you're getting up the ad impressions to clicks the unique impressions, the and 03:56.210 --> 04:01.250 then you're finding out here maybe that you might need another concept that they haven't spoken about, 04:01.490 --> 04:07.160 where we actually identified the unique individual, which is the clicker and which is the one that 04:07.160 --> 04:08.630 I think are impressed. 04:09.900 --> 04:15.560 And then you might find out that you need a new thing here, which is in the individual that is seeing 04:15.560 --> 04:16.100 the ad. 04:16.400 --> 04:18.650 And it's also maybe clicking on the ad. 04:20.270 --> 04:26.930 And you're saying that the individual is the one that have unique impressions and unique clicks related 04:26.930 --> 04:28.400 to ad impressions and clicks. 04:30.290 --> 04:36.230 And the click through rate is a relationship between the unique ad impression, a unique click. 04:36.230 --> 04:39.020 So maybe that's what you that then that is what will click through. 04:39.020 --> 04:40.450 It usually has defined us. 04:40.880 --> 04:47.750 So in this way you see that when you're in the room and you defining this for the person in the room, 04:47.750 --> 04:55.700 you will be so much easier for them to see what went wrong or what actually what the difference between 04:56.010 --> 04:57.710 their propositional content work. 04:59.600 --> 05:04.940 But there is another thing that is very important here when you're sitting in the room, and that is 05:04.940 --> 05:09.470 that usually people in the room have different powers, so to speak. 05:10.910 --> 05:16.550 They have powers to declare things and other people might not have that power. 05:16.700 --> 05:19.270 And that affects the workshop very much. 05:20.150 --> 05:27.770 So, again, we're sitting in this workshop again, and you have one person who might not have the declaration 05:27.770 --> 05:29.840 powers in this specific context. 05:30.110 --> 05:32.240 So that's depending on your context you're sitting in. 05:33.050 --> 05:39.290 So they think that clickthrough rate is between click and Unicode impressions and then they saying that 05:39.290 --> 05:39.710 sort of thing. 05:39.720 --> 05:44.360 That carries the relation between clicks and unique ad impressions. 05:45.320 --> 05:48.350 What they are doing then is that they are giving an assertion. 05:48.620 --> 05:51.110 So they are asserting what they believe. 05:52.590 --> 05:58.650 However, if we had this second person who actually had declaration powers within this context and they 05:58.650 --> 06:03.900 are thinking that clickthrough rate is the relationship between unique clicks and unique ad impressions, 06:04.200 --> 06:09.390 and they are saying that so is the relation between unique clicks and unique ad impressions. 06:10.500 --> 06:14.810 If they are saying that they are not saying an assertion, they are saying a declaration. 06:15.870 --> 06:21.380 So that means that they will change the world because they have the power to do so. 06:23.190 --> 06:26.100 And that's a very important thing. 06:26.220 --> 06:27.300 So think about that. 06:27.390 --> 06:35.460 If you're giving the power to, for example, of precedent and the precedent says something that's a 06:35.460 --> 06:39.890 quite different thing than just a normal person in that state saying something. 06:40.500 --> 06:50.250 So if the normal person in the society is saying it's more, then it's just an assertion. 06:51.060 --> 06:54.750 If the precedent is saying that, then it is war. 06:58.000 --> 07:05.010 So that was the very high level walkthrough of what is going on when we are visualizing concepts. 07:05.920 --> 07:07.540 So let's take a quick summary. 07:09.160 --> 07:09.880 So what have we said? 07:09.880 --> 07:15.130 We're saying that visualizing concepts makes it easier to transfer knowledge. 07:16.810 --> 07:22.350 Visualizing concepts makes it easier to spot knowledge, differences, visualizing concept. 07:22.350 --> 07:23.950 It makes it easier to acquire knowledge. 07:25.090 --> 07:28.990 And it makes it clearer when the one which declarations there are made 07:31.900 --> 07:37.420 and visualizing concept makes it easier to develop complex systems because you need to keep so many 07:37.420 --> 07:39.130 things in your mind. 07:39.130 --> 07:43.120 And they are connected in many, many multiple ways. 07:44.980 --> 07:48.460 And visualizing concepts facilitates creative thinking. 07:50.810 --> 07:56.240 Very good, so let's dive into it then to you that.