OK, let's take the sixth example here.
So what I call early customer acceptance of language.
So here I would like to point out the fact that when you're actually declaring new status functions,
you cannot just declare them.
You need to get the people to understand them, accept them.
And once they have accepted it and started actually and also accept the assignment of object to those
status functions, then it will start exist.
So and I want to talk a little bit about the importance of rooting your new status functions in the
collective intentionality and the already existing network of intentional states and background.
And I will use a good example here.
So I'll give you the most example.
And of course, I'm not saying that you wouldn't have done any of this.
I'm just using the conceptual domain model of Udemy as how I am in the way that I as an instructor have
understood it.
So let's say that to you, to my team.
They met up to sketch out the foundations of view to me at some point in time.
And I said, let's build this best learning platform ever built own structures to be able to develop
courses which include a curriculum divided in sections and then continued.
And they started to create this map of new concepts, or at least new in the contextualisation of e-learning.
So let's say that a course could have one too many structures, a course have one curriculum and a curriculum
includes a number of sections.
A section includes lectures and quizzes.
A lecture includes one content, which could be a different types, like we do content, audio content
and so on.
You have an implicit or explicit in the structure agreement with each structure in the course that regulates
how the course is sold.
For example, a course includes a promo video and guests see the promo video and can read about the
course on the curriculum.
A user could play the role of a guest.
A user could also be an instructor.
And you could, for example, also have valid coupon codes, codes for your course that you can spread
out.
A student you know, of course, is the third important role here, also played by a user and a student
performs a course purchase, maybe using a coupon code that was issued.
And when they purchase a course, we actually create a course instance.
And that course instant's have a number of in that court system.
The students have completed a number of lectures and have different completion rates of each of the
lectures within the course.
And they could also take in a number of quizzes and therefore, hence our quiz results for those quizzes.
So this is some of the stuff I said as I as an instructor, understand the conceptual foundation for
you.
To me it's about and if I understand this clearly, then I hopefully would understand most of the talk
that representatives from you to me is doing.
And when they are communicating, to me, this is kind of the underlying intentional network that it
would be very good if I shared with them to intervene, to understand, to be able to understand what
they're saying.
So this is to come all the declared language, language of state is function that the Udemy team set
up.
But as I said, so making the declaration of the stated function, it's not enough to make three instances
live in this collective intentionality.
You also need to root them in the INC and make them incorporate it accepted in the user's existing international
network.
So a typical user here, which could be either a student or an instructor, they already have a large
base of concepts related to learning and maybe learning as well, or normal route learning or learning
to do in a classroom or what degree is or that you can have tacit knowledge that could be a profession.
You can have different learning styles.
You can have theories, you can research teacher sort of exercise.
So there's a lot of different terms and concepts out there that are related already to what it is to
learn something, and hence the conceptual apparatus, the authority and hence the conceptual domain
that Putumayo created needs to in some way be fitted into that already existing, pre existing collective
intentionality about what learning is about, because otherwise the students in the structure.
Won't even understand what they're talking about, and I think that Udemy is actually doing a great
thing because one important thing to do that when you do that is to when you want to pick your language,
you need to stick with it and not use too many synonyms and homonyms and different term usages and so
on and try to try to be a strict as possible using this very limited set of terms that you have defined,
because that will make your communication much, much clearer and easier to understand once you have
learned that quite simple framework that you set up.
So you need to think about that this concept of integration actually could take some time, both for
structures and for for students, and therefore you need to start telling and teaching your language
as to the real customers earliest possible.
And you might need to adjust your standards, function for best optimal fit with existing uSwitch network
and background to eliminate again waste.
So what I'm talking about here is to pick your language as early as possible, try to test it on real
users to see how they react, to see if they as easy as possible fit your what you what you're trying
to say in your new context into the already pre-existing collective intentionality about what this in
a more broader general sense is about.
And if they aren't understanding it, then you might thinking about maybe we need to have a different
conceptualization or a different term usage here to make it as clear as possible and that it's in the
same way you do in START or whatever you need to test your language, so to speak, to get the most
clear version of it.
And once you have that, you should stick with that.
But of course, you also need to react very strongly.
If you see that you might need to do a change in it, because otherwise you cannot maybe go into a new
strategic direction that you need.
As we talked about in the IS when you have, like, legacy languages as well.
Very good.
So that was also a good example of a company that I think is doing this very, very well.
And that's new to me.
So that will end our six lectures of small kind of case studies in situations.
And I try to be as as practical as possible here in a post account of the very highly theoretical past
that we've done so far to go into practical situations where you actually can make use of this.
So now do summary on this whole area and then we'll rush rush into the next section, which is about
actually creating models and mapping this to actual bushell diagrams.
Very good.