WEBVTT 00:11.720 --> 00:13.990 OK, let's take the sixth example here. 00:15.560 --> 00:18.680 So what I call early customer acceptance of language. 00:19.250 --> 00:24.170 So here I would like to point out the fact that when you're actually declaring new status functions, 00:24.170 --> 00:25.580 you cannot just declare them. 00:25.580 --> 00:29.240 You need to get the people to understand them, accept them. 00:29.540 --> 00:35.000 And once they have accepted it and started actually and also accept the assignment of object to those 00:35.000 --> 00:36.950 status functions, then it will start exist. 00:37.390 --> 00:44.900 So and I want to talk a little bit about the importance of rooting your new status functions in the 00:44.900 --> 00:50.290 collective intentionality and the already existing network of intentional states and background. 00:51.380 --> 00:53.360 And I will use a good example here. 00:53.660 --> 00:55.910 So I'll give you the most example. 00:55.910 --> 00:59.000 And of course, I'm not saying that you wouldn't have done any of this. 00:59.300 --> 01:07.610 I'm just using the conceptual domain model of Udemy as how I am in the way that I as an instructor have 01:07.610 --> 01:08.200 understood it. 01:08.810 --> 01:11.000 So let's say that to you, to my team. 01:11.000 --> 01:16.760 They met up to sketch out the foundations of view to me at some point in time. 01:16.760 --> 01:22.790 And I said, let's build this best learning platform ever built own structures to be able to develop 01:22.790 --> 01:29.870 courses which include a curriculum divided in sections and then continued. 01:30.110 --> 01:40.400 And they started to create this map of new concepts, or at least new in the contextualisation of e-learning. 01:41.990 --> 01:49.340 So let's say that a course could have one too many structures, a course have one curriculum and a curriculum 01:49.340 --> 01:51.290 includes a number of sections. 01:51.290 --> 01:53.930 A section includes lectures and quizzes. 01:54.650 --> 02:01.040 A lecture includes one content, which could be a different types, like we do content, audio content 02:01.040 --> 02:01.550 and so on. 02:02.460 --> 02:08.240 You have an implicit or explicit in the structure agreement with each structure in the course that regulates 02:08.240 --> 02:09.890 how the course is sold. 02:09.900 --> 02:17.660 For example, a course includes a promo video and guests see the promo video and can read about the 02:17.660 --> 02:18.890 course on the curriculum. 02:20.030 --> 02:23.450 A user could play the role of a guest. 02:23.450 --> 02:25.460 A user could also be an instructor. 02:25.970 --> 02:32.900 And you could, for example, also have valid coupon codes, codes for your course that you can spread 02:32.900 --> 02:33.200 out. 02:34.490 --> 02:41.150 A student you know, of course, is the third important role here, also played by a user and a student 02:41.990 --> 02:47.390 performs a course purchase, maybe using a coupon code that was issued. 02:48.710 --> 02:52.760 And when they purchase a course, we actually create a course instance. 02:52.760 --> 02:57.980 And that course instant's have a number of in that court system. 02:57.980 --> 03:03.470 The students have completed a number of lectures and have different completion rates of each of the 03:03.470 --> 03:04.730 lectures within the course. 03:04.940 --> 03:10.710 And they could also take in a number of quizzes and therefore, hence our quiz results for those quizzes. 03:11.540 --> 03:21.260 So this is some of the stuff I said as I as an instructor, understand the conceptual foundation for 03:21.260 --> 03:21.470 you. 03:21.470 --> 03:28.880 To me it's about and if I understand this clearly, then I hopefully would understand most of the talk 03:29.210 --> 03:32.090 that representatives from you to me is doing. 03:32.090 --> 03:37.820 And when they are communicating, to me, this is kind of the underlying intentional network that it 03:37.820 --> 03:43.620 would be very good if I shared with them to intervene, to understand, to be able to understand what 03:43.620 --> 03:44.010 they're saying. 03:45.770 --> 03:54.500 So this is to come all the declared language, language of state is function that the Udemy team set 03:54.500 --> 03:54.740 up. 03:58.130 --> 04:03.720 But as I said, so making the declaration of the stated function, it's not enough to make three instances 04:03.740 --> 04:06.090 live in this collective intentionality. 04:06.110 --> 04:13.040 You also need to root them in the INC and make them incorporate it accepted in the user's existing international 04:13.040 --> 04:13.480 network. 04:13.790 --> 04:20.630 So a typical user here, which could be either a student or an instructor, they already have a large 04:20.630 --> 04:28.610 base of concepts related to learning and maybe learning as well, or normal route learning or learning 04:28.610 --> 04:35.690 to do in a classroom or what degree is or that you can have tacit knowledge that could be a profession. 04:35.690 --> 04:37.280 You can have different learning styles. 04:37.280 --> 04:40.630 You can have theories, you can research teacher sort of exercise. 04:40.940 --> 04:47.930 So there's a lot of different terms and concepts out there that are related already to what it is to 04:47.930 --> 04:56.240 learn something, and hence the conceptual apparatus, the authority and hence the conceptual domain 04:56.270 --> 05:04.490 that Putumayo created needs to in some way be fitted into that already existing, pre existing collective 05:04.490 --> 05:09.210 intentionality about what learning is about, because otherwise the students in the structure. 05:09.280 --> 05:15.780 Won't even understand what they're talking about, and I think that Udemy is actually doing a great 05:15.780 --> 05:20.490 thing because one important thing to do that when you do that is to when you want to pick your language, 05:20.700 --> 05:29.490 you need to stick with it and not use too many synonyms and homonyms and different term usages and so 05:29.490 --> 05:36.990 on and try to try to be a strict as possible using this very limited set of terms that you have defined, 05:37.260 --> 05:44.010 because that will make your communication much, much clearer and easier to understand once you have 05:44.010 --> 05:47.550 learned that quite simple framework that you set up. 05:49.850 --> 05:56.310 So you need to think about that this concept of integration actually could take some time, both for 05:56.420 --> 06:03.110 structures and for for students, and therefore you need to start telling and teaching your language 06:03.110 --> 06:05.810 as to the real customers earliest possible. 06:05.810 --> 06:10.970 And you might need to adjust your standards, function for best optimal fit with existing uSwitch network 06:10.970 --> 06:14.720 and background to eliminate again waste. 06:15.170 --> 06:21.290 So what I'm talking about here is to pick your language as early as possible, try to test it on real 06:21.290 --> 06:27.830 users to see how they react, to see if they as easy as possible fit your what you what you're trying 06:27.830 --> 06:36.020 to say in your new context into the already pre-existing collective intentionality about what this in 06:36.020 --> 06:38.120 a more broader general sense is about. 06:39.200 --> 06:44.060 And if they aren't understanding it, then you might thinking about maybe we need to have a different 06:44.060 --> 06:50.270 conceptualization or a different term usage here to make it as clear as possible and that it's in the 06:50.270 --> 06:57.350 same way you do in START or whatever you need to test your language, so to speak, to get the most 06:57.350 --> 06:58.580 clear version of it. 06:58.790 --> 07:01.010 And once you have that, you should stick with that. 07:01.820 --> 07:04.910 But of course, you also need to react very strongly. 07:04.910 --> 07:10.490 If you see that you might need to do a change in it, because otherwise you cannot maybe go into a new 07:10.490 --> 07:12.470 strategic direction that you need. 07:12.470 --> 07:16.460 As we talked about in the IS when you have, like, legacy languages as well. 07:17.630 --> 07:17.940 Very good. 07:18.020 --> 07:22.850 So that was also a good example of a company that I think is doing this very, very well. 07:22.850 --> 07:23.840 And that's new to me. 07:24.680 --> 07:30.590 So that will end our six lectures of small kind of case studies in situations. 07:30.600 --> 07:36.950 And I try to be as as practical as possible here in a post account of the very highly theoretical past 07:36.950 --> 07:42.680 that we've done so far to go into practical situations where you actually can make use of this. 07:43.010 --> 07:49.010 So now do summary on this whole area and then we'll rush rush into the next section, which is about 07:49.010 --> 07:53.540 actually creating models and mapping this to actual bushell diagrams. 07:54.510 --> 07:55.130 Very good.