WEBVTT 00:11.350 --> 00:12.100 Very good then. 00:12.890 --> 00:19.780 So now we are actually going to talk about how process models and conceptual models are related and 00:19.780 --> 00:21.860 how you usually do them in conjunction. 00:22.450 --> 00:28.390 So I've talked about this a number of times, that you have the key concepts and the conceptual diagrams 00:28.390 --> 00:34.350 and maps which are showing structural things, how consubstantial relate to each other. 00:34.600 --> 00:40.060 And then you probably need a different description of a business, for example, where you show how 00:40.060 --> 00:45.280 it's behaving all the time and they usually do in a process diagram and maybe in state diagrams and 00:45.280 --> 00:45.530 so on. 00:46.330 --> 00:49.540 But how are these types of models related to each other? 00:50.770 --> 00:53.880 So it's a little bit of a hand in an egg situation here. 00:54.460 --> 00:56.950 So which of them do you do first? 00:57.070 --> 01:04.540 And I will say it's it's a very iterative process, but in some sense, you really need some conceptual 01:04.540 --> 01:07.770 understanding to even start talking about the process. 01:08.200 --> 01:10.540 But but it's also the other way around. 01:10.550 --> 01:12.100 So think about scheiße. 01:12.220 --> 01:18.970 You can think about Scheiße as a concept structurally and say that ski skis or something that you put 01:18.970 --> 01:26.140 on your that you have on your feet skis is related to the supposed to be supposed to be on snow and 01:26.140 --> 01:26.490 so on. 01:26.680 --> 01:34.300 So you can talk about skis structurally, but you wouldn't understand the concept of his skis if you 01:34.300 --> 01:36.880 didn't know about skiing as an activity. 01:37.720 --> 01:41.920 So they are very much into wine, of course. 01:43.720 --> 01:45.870 So they're very much dependent on each other. 01:46.390 --> 01:48.730 But let's take a concrete example here. 01:48.760 --> 01:54.070 So let's say that you need some preexisting core to be able to understand what a trial is about. 01:54.400 --> 01:59.530 So you need to understand that a trial is something we do to have justice. 02:00.580 --> 02:04.050 And you have a judge in a trial and maybe a defendant. 02:04.060 --> 02:06.400 So let's say that this is your core understanding. 02:06.790 --> 02:13.780 Then someone is starting telling you a story about a process or how a trial is run, and then you will 02:13.780 --> 02:18.610 start using that pre-existing core building up new concept as you go along. 02:18.640 --> 02:23.740 So you start hearing about hearing about that is something called a sentence that is given during the 02:23.740 --> 02:24.330 trial. 02:25.000 --> 02:31.360 There's a prosecutor in the trial, those jury members in the trial, and there is a defense attorney 02:31.360 --> 02:31.830 and so on. 02:32.200 --> 02:39.460 So there is a couple of the the conceptual model is building up when you are building your process model 02:39.460 --> 02:40.870 and discussing your process more. 02:41.530 --> 02:47.740 So hence the process, mapping and concept mapping are often to activities are done more or less in 02:47.740 --> 02:48.370 parallel. 02:48.730 --> 02:55.210 When you are defining either you're doing an assist description of the business or you actually describing 02:55.210 --> 03:02.830 a completely new business or a startup or a new product or new service and the equally important and 03:02.930 --> 03:04.130 very dependent on each other. 03:04.480 --> 03:06.690 So let's take the example here. 03:06.700 --> 03:08.410 So let's say the trial starts. 03:08.410 --> 03:09.790 We take the trial example again. 03:09.890 --> 03:10.210 Yeah. 03:10.570 --> 03:14.440 So then we need to understand about able to understand that a trial starts. 03:14.440 --> 03:18.730 We need to understand what a trial is that we have a judge, jury, prosecuting defendant, maybe the 03:18.730 --> 03:20.950 key roles here, they find a trial. 03:21.460 --> 03:27.530 Then we in the process will say that we have an opening statement and the opening statement will stop. 03:27.700 --> 03:29.500 I don't have that in my conceptual model here. 03:29.500 --> 03:30.460 I need to tie that in. 03:31.000 --> 03:35.860 OK, so there is something called the prosecutor's opening statement and something called a defendant's 03:35.860 --> 03:36.670 opening statement. 03:36.670 --> 03:38.950 And that is actually given by the defense attorney. 03:40.420 --> 03:42.430 Then we have the prosecutor's case. 03:42.630 --> 03:50.110 OK, so the prosecutor is actually then giving their case, their view on this and then we have the 03:50.110 --> 03:51.600 presentation of evidence. 03:51.610 --> 03:55.870 So, OK, then we have something called evidence that connected to the trial. 03:56.050 --> 03:59.080 And it's the prosecutor that is presenting the evidence. 03:59.890 --> 04:01.420 Then we have the defendant's case. 04:01.420 --> 04:08.770 So then the defendant is actually the defense attorney will give their view and take on this. 04:09.940 --> 04:12.370 And then we have a prosecutor's rebuttal case. 04:12.370 --> 04:17.320 So then it's time for the prosecutor again to have yet another rebuttal case. 04:19.300 --> 04:22.090 So you see here that the conceptual model is building up. 04:22.090 --> 04:27.100 As long as we understand the in the step when we understand the process more and more. 04:27.700 --> 04:29.740 So then we have the closing arguments. 04:29.770 --> 04:31.570 So here again, it's a new concept. 04:31.570 --> 04:36.910 So we have both the closing arguments of the prosecutor and the closing argument are the defense attorney. 04:37.600 --> 04:42.370 And then we have that the jury is instructed to do the jury work. 04:42.370 --> 04:48.940 So the judge is giving the jury an instruction and then they do what is called deliberations and they 04:48.940 --> 04:57.550 come with which is the so the jury members in the jury is doing the deliberation here and then they 04:57.550 --> 04:58.690 come with a verdict. 04:59.020 --> 05:02.500 So then the jury comes with the verdict and the trial is. 05:03.480 --> 05:10.650 Having a verdict and then it is resulting in the sentence for the defendant could result in a sentence 05:11.190 --> 05:11.970 for the defendant. 05:13.110 --> 05:20.310 So here you see that your knowledge about the conceptual domain is building up in parallel with you, 05:20.310 --> 05:22.500 working with understanding the process here. 05:22.500 --> 05:27.090 And this is, of course, also directly related to when I talked about story storytelling. 05:27.330 --> 05:30.990 And that's how you kind of do the concept modeling exercise. 05:31.530 --> 05:36.420 So you could in parallel be working with process money and concept modeling at the same time here. 05:40.680 --> 05:41.100 Very good. 05:41.220 --> 05:48.300 So that was very short, just notice about how process models and concept models coevolved. 05:49.440 --> 05:53.970 Now, I'm going to talk about a little bit of a specific thing that I have in mind when you are creating 05:53.970 --> 05:56.780 models, which I call the generic specific sweet spot. 05:56.790 --> 05:58.640 So that's the next lecture.